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ARD603-Negotiated Study 2

Negotiated studies  2

My second negotiated study will also be split into two sections. The first section will be Photography and the second section will be Film.

I have chosen to do this because I want to continue using both fields throughout my study. I feel that this would be more beneficial to me, as I would like the opportunity to work in both these areas in the future.


This first section of my negotiated study will focus completely on Photography.

I feel that I need to expand more on the range of photography that I do, in my last negotiated study I looked solely at Landscape photography. This is the area that I eventually want to be working in although I feel that it’s not something that’s going to happen overnight and I need to be able to invest in myself.

This means finding other means of earning money such as event photography, product photography, wedding photography these all are useful and will help me to further develop my skills in Photography.

Keeping this in mind I needed to have other work that I could show to potential employers that has more of a diverse range.

I have done music gigs before so that wasn’t so much as a challenge for me so I looked for an event that would be quite challenging and would give me more experience in this field.

Brief 1 

This is why I choose to photograph CRUFTs as my first photographic project. This was in more ways than one a difficult task; I didn’t realise the scale of how popular this dog event was. The amount of people there made it very difficult to get anywhere fast and take pictures.

Aim- To produce 10 images of a popular event, to help to develop more practical skills in Photography and media techniques and gain more confidence and professionalism within event Photography.

Evaluation of Brief 1

I am overall pleased with my final images although If I were to do another event like this I would like to get a press pass so that I could get closer to the actions and get more of a diverse range of perspectives and angles.

This was a very challenging event for me and feel that I could have done a lot better than what it did, but I feel that I set myself this challenge to identify my weaknesses and this helped my to work on them.

The pressure of getting all the images I needed without interfering with anyone was quite hard and the stress did effect my motivation but I persevered and think it finally paid off.

Another issue that I had to deal with was noise, as there was only indoor lighting it was hard not to rely on a higher ISO to compensate for the lack of light available. This meant that I had to reduce the noise on all of photographs, but there wasn’t really much I could do for that.

I felt that a lot of the images were a lot more effective black and white, unfortunately there were a lot if harsh coloured backgrounds in my images, such as bright pink carpets and bright green walls. I found these do be a distraction from what I was actually focusing on and made a decision that the colour wasn’t important in telling the story but subject was.

Although I did have some issues I feel that this was a very useful experience for me, it allowed me to further my practical skills and feel that it has provided me with more confidence to get out there and do more event Photography. At first you feel a bit shy to photograph people but I found that once I started I couldn’t stop there was something going on everywhere and the excitement of it all made me a bit trigger happy and ended up coming home with 400 images.

I feel that this is one thing I do need to work on as the time it takes to look through so many images costs in the working world and I need to be as efficient as possible when I am doing a shoot.

Brief 2

I really enjoyed one of the themes I had to explore in my second year, ‘elegance of decay’ so I wanted to revisit this but apply some of the new techniques I have learned to further explore the theme.

In my negogiated study 1 I practiced and produced a lot of high-dynamic range Photography, this technique doesn’t lend itself nicely to all genres of Photography but I think In this case it will help me to capture the elegance in old buildings, the tones, texture and form that is available within such architecture can be highlighted with HDR but I need to be carefull that I don’t over do it.

The place that I have focused on for this project is as an old abbey called Valle Crucis, situated near LLangollen.

Valle Crucis Abbey (Valley of the Cross) is a Cistercian abbey located in Llantysilio in Denbighshire, Wales. More formally the Abbey Church of the Blessed Virgin Mary, Valle Crucis it is known in Welsh both as Abaty Glyn Egwestl and Abaty Glyn y Groes.

The abbey was built in 1201 by Madog ap Gruffydd Maelor, Prince of Powys Fadog. Valle Crucis was dissolved in 1537 during the Dissolution of the Monasteries, and subsequently fell into serious disrepair. The building is now a ruin, though large parts of the original structure still survive.

I felt this was the perfect subject for this theme, because what once was an elegant building is now decaying and fighting against the elements being molded and shaped by everyday life.

Aim- To produce a mini portfolio exploring the theme Elegance of Decay. To develop further practical skills in composition and editing techniques .

 Brief 3

The final brief I have set myself for the photography section of my negotiated study 2 evolves around what I aim not be doing in the future. As I mentioned in my last development folder, I am looking to find a career in Landscape and nature Photography.

Aim-To produce a mini portfolio that explores the theme Landscape and nature. To further explore and practice editing techniques.

The second part of my negotiated study will focus on film. I aim to develop more of an understanding of composition within the frame. In the future I’m interesting in becoming a DOP and find that I need to have more necessary experience in this area.

Myself and a fellow classmate had been in talks about making a film together since our second year and decided that negogiated atudys was a great opportunity to do so.

Film Brief

Aim- To produce a 10-15 min long short film collaborating with a fellow student, that will help to gain a better understanding of film language, scripting, production, editing, storyboarding, and sound.


ARD604-Proffessional Practise

Alongside my negotiated studies I have done a few paid Jobs in the photography field.

I was hired by Mark Sutherland the Manager of Bella Roma an Italian restaurant in Paisley to Photograph his restaurant so that he could update his website.

He had few specifications for what he wanted, but asked that I captured the atmosphere of the restaurant, and show off the space.

I charged £20 an hour for my services and there were no extra costs for printing as I sent them digitally. In total I spent 1 hour photographing the establishment and some food dishes. I then spent an hour and a half editing the pictures for the website, and when I sent them over mark Sutherland was very happy with them and has asked me to do some more in the near future.

I found this task very challenging for me as I am more used to dealing with natural light and it was a bit out of my comfort zone. I thought that this was a really good opportunity though so that I could practice technique and gain more experience for my c.v, also so that I could gain more confidence with dealing with clients and keeping them happy.

I had to have my ISO quite high which created a lot f noise in my photographs, although I was able to correct this in Light room, controlling the detail, colour and contrast of the noise reduction.

I have been using RAW files so that I can gather as much information about the image I have taking. This allows me to have more control over my image, such as adjusting the white balance etc.




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I was approached by a woman named Debbie Jones who hired me to do the Photography for her website, Joshua Jones UK. They source and market the very best in stylish Italian and European riding clothes and accessories.

There product ranges include many exclusive designs and styles unique to Joshua Jones.

Recently they have started expanding their range and are starting to sell designer jackets, Stenson Products and luxury dog beds. They wanted me to photograph there new products so that they could update there website.

I have never really done product photography so I found this to be a very useful experience.

I set up a background of there preference and used natural light for my photographs. The sky was overcast which gave nice soft lighting to photograph in.

At first I found this task quite tricky to start with as I had to photograph a dog in the beds, although Cookie was a rather obedient dog and after a few doggy treats, she photographed really nicely.

Here is a selection of some of the images I produced for the website.

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Merchant City Festival

I really enjoy photographing events and there is a big market for this type of Photography and feel that there is always room for improvement in this area for me. There are so many extraneous factors that you have to consider when it comes to event photography and it come with a variety of challenges such as the weather and crowds.

To gain more experience within this field I attended the Merchant City Festival in Glasgow. This was particularly exciting for me as it was an arts festival.

Although this festival was held over a four-day period I was only able to make it to one due to travelling costs so decided that the Saturday would be the best day as it meant that more people could possibly attend. Luckily for me it turned out to be a nice day, which is always a bonus when carrying around expensive equipment.

My aim for the day was to capture as much of the event as I possibly could, show casing the atmosphere and excitement that it had to offer. This meant circulating and photographing things that I thought spoke for the festival.



Burgh Hall Dunoon

In order to gain more experience in filmmaking and to practice techniques that I learnt during my course I set upon doing some volunteering. I contacted The Burgh Hall Dunoon, at the time when I phoned they did not have anything that I could do, but the woman who I spoke to Ann Campbell was really interested in me doing some work with them and added me to their mailing list.

A few weeks later I received an email promoting an event that they were holding called ‘Soundtrack to your Life’ straight away I emailed her to ask whether she would like someone to film it. I received a positive email back that she was really happy to have me come and film and that she had received consent from all the children’s parents who were involved.

Burgh Hall Dunoon and the Royal conservatoire of Scotland hosted this event. Soundtrack to your life was aimed at 10 to 16 year olds and was a weeklong summer school.

Experienced drama tutors came from Glasgow to work with the children for this project. Two tutors worked creatively with the children to develop performance skills and explore the importance that music and songs have on everyday life. Working together, participants devised a piece of theatre inspired by this theme.

This project was a really good way to show the people at Burgh Hall what I was capable of as a filmmaker, so that in the future they may hire me for other projects.

The children that participated were all really talented and worked hard to produce a 15 minute theatre piece. The Burgh Hall wanted a short film around 5 minutes long that showed highlights from the week. This left me with a rather challenging task of going through hours of footage to piece together the diverse range of talent that was displayed by the children.

During the editing process I struggled with some of the footage as the lighting conditions were not consistent. During a few of the sessions the curtains had been drawn and the only light that was available was from 4 floor lights that had been placed in the corners of their performance area. In other sessions the curtains were open which let a lot of natural light in making for better shots. In order to achieve a more professional look, I colour corrected all the footage that used, this meant that I could adjust the black and white levels so that the darker footage could still be used.

For the title sequence I produced a stop motion, I thought that this would be a good way to introduce the film. I thoroughly enjoyed being able to document this event and feel that I have learnt a lot from doing, not only that I have made strong connections with the Burgh Hall Dunoon, who have said to me that they would like to arrange a meeting to talk about my rates for future projects, so voluntary work does pay off!

Overall I produced a film that was to the best of my ability but do feel that there is room for improvement with the filming. lighting is really important and will have to be considered a lot more in the future, even if this means bossing people about. The film itself is a good portrayal of the talent shown in the children and I am happy with the result i produced in such a short time.

The only thing that really lets the film down is the sound, I didn’t have any recording equipment available so I had to use the sound that my camera captured and there is a few imperfections, there are not that bad that it ruins the film but really need to make sure that i have better recording equipment in the future.

Here is the link to my video: http://youtu.be/FIJAk_q0dtY



ARD604-Creative Futures 3

 Adam Lee Photography

Adam Lee is a Semi-Professional Photographer based in Liverpool, although his work consists of travelling around a lot. Adam Lee does a lot of different works within photography and separates his work into two categories ‘Commercial’ and ‘Personal’.

Adam talked about his commercial work first of all and started with ‘ The New Loose Community Art Project’. A project ran by an artist called Matt Baker who undertakes art projects in local communities, working with them to develop ideas about the place in which they live in and look at ways in which they can explore them through Art. He consults with the community and produces artworks in response to their ideas and concepts.

Adam Lee was commissioned as a Photographer half way through this project. His job was to capture the Art work and to document the relationships between the artists, community and art.

Adam was involved in this project due to a connection he made whilst doing a personal project in the South West of Scotland on sheep farmers. Adams advised that to push your professional development that you must engage in making your own art work and explore things that interest you and this can also help lead you to people that can be useful to your career.

Adam interestingly does wedding photography, he said that it is not something he his highly passionate about but uses it to gain extra money to put into his up and coming photography career. He also spoke of the benefits of wedding photography saying that they are a really good opportunity to practice technique and explore your own Photographic style.

Adam Lee prefers the more documentary approach to Photography and said that to do this effectively you must be able to capture the emotions in human interaction.

Adam went on to tell us about his work with disability and said that this was what he is involved with the most. Adam told us that to support his growing career in Photography he has a day job at John Moors University as a support worker, where he has worked for 10 years. As a result of this he has a lot of professional experience with people with disabilitys and this has shaped the that he works.

Adam has had a lot of training in disability legelastion and particulary abouts models of the way we look at disability.

Adam volunteered for an organization called DADA (Disabled and Death Arts). He photographed festival that were held by the organization and became very actively involved with them this then led to him gaining regular paid work with them.

Adam emphisaised the importance of volunteer work and said that it’s a great way to establish yourself in a new market and provides you with access to people who may want to work with you in the future.

Adams chose to work for DADA as he feel that it was the perfect way the express his key strengths in both art and disability.

Adams success with gaining work has came through a great deal or networking. He told us that it is not as easy has shaking someone’s hand and to make strong connections in the industry you must build and nurture a professional relationship.


Careers at the bbc

This lecture was introduced by one of the Skillset Wales members and she started by saying how much of a boost it has been for Glyndwr University having the BBC based on campus. This has allowed the University to work in partnership with the BBC with various of collaborative projects.

The aim of this talk is to provide us with an insight into how you can get involved with the BBC and learn about the range of creative careers available at the BBC.

This talk was originally supposed to be held by Wendy Rees but unfortunately she was called to an urgent meeting. In this case Sara Kirk and Nouran Al- Jandali who work with Wendy took her place.

Sara Kirk and Nouran Al-Jandali are both HR advisers for the BBC.

They introduced there presentation with a famous clip from friends, and described it as what not to do in an interview, this was a very funny example and helped set the scene for the aims of there talk.

Sara went on to tell us that on a more serious not it is quite a challenging job to market yourself effectively as there are a lot of applicants for one roll, therfor it is really important to sell yourself.

She then gave us a very inspirational example of how someone did this. His name was Adam and he graduated university with a first class media degree and applied for 200 jobs unsuccessfully. Adam decided to start his own website www.employadam.com and on this website he posted various videos of his work and himself. With his last £500 he bought a billboard and with all these lengths generated an Internet fan base and became viral. Adam is now successfully employed and it was all due to his innovative way of selling himself.

Sara advised that we look at his website for inspiration and said that it’s a great example of how determination, enthusiasm and passion and help you to gain opportunity in such a hard market.

Overall there is a total of 20,000 people working for the BBC and 1,500 of them work in BBC Cymru Wales, and within it there are a vast range of rolls. From journalism, to camera work.

Training is a vital part of the BBC culture and the quality of courses is outstanding and the BBC are becoming renowned for the some of the courses they because they are pioneering in their fields.

The BBC brand is one of the most trusted and well-known organizations worldwide; over 228 million people watch something on the BBC everyday. They have 8 national television channels; they have 10 national radio stations and regional radio station in Scotland, Wales and Northern Ireland, as well as online media.

This means there are many different jobs available within the BBC. Nouran explained that there is three formal routes that you can take to apply for a job with the BBC. The first being work experience, the second being the trainee schemes, and the third a more traditional approach is just to apply for a job within the company.

Nouran showed us the careers website that the BBC run and told us that everything they discuss in the lecture will be available on there to read up on, such as trainee schemes. She also told us that you can sign up to receive job alerts, so if a position becomes available in the field your applying for and email, text or tweet will be sent to you making you aware.

In terms of work experience, every year the BBC hires

 Make your own damn movie!

 This Lecture was very useful to me and a lot of the information I gathered can be applied to my own professional development.

Jason Davitt a local Filmmaker and the founder of Witchward Productions came to do a talk on his career, how he made it and how we could to. I remember him from a couple of weeks before were he sat on the judging panel for the Terror in 20 seconds! Competition ran by Fresh.

Jason started by informing us that he was working on another three films and there were a lot of opportunity’s going for work experience. This could open up a lot of doors and is something that I’m interested in potentially becoming a part of.

Jason has recently received an exciting kick-start to his new movie and has been offered a £10,000,000 deal to film it in Dubai.

Jason said that everyone in the room was capable of becoming successful filmmakers, he said that we had taken a leap that he hadn’t and our degrees are proof that we are more than qualified to do so. He explained that he had never been to university or college; he said I quote “I got of my arse and I made a movie”

Jason said that there are a lot of people out there than get educated but don’t make the most out of it, he advised just to put yourself out there and let your passion for film lead you to new opportunities.

Jason admitted that his first film wasn’t spectacular as the budget was so little, but because he went out there made his movie, it sold globally and has since developed a fan base of over 3 million people worldwide.

Jason then gave us an inspiring quote to remember, “If I can do it, and I have no qualifications what so ever, you have a bigger chance to do it yourself”

Jason has been in the business for the past 5 years and in that time he managed to make a T.V series that was shown on SKY that is now a hit globally. He has gone on to make a follow-up for his 1st film and his now In the process of making the trilogy of his first two films.

The aim of Jason’s talk was to provide us with the necessary information you need to get out there and make a film.

He started with Pre-production and gave us some tips. He said the most important part of the movie is the concept, he said that it has to be something that an audience will grip, and be able to understand.

Jason told us that from experience as being a part of a judging panel he knows exactly what there looking for and told us that a lot of students produce arty-farty movies and this gets very boring for them.  He said that the quality of the film may be fantastic but in order to have a movie someone is willing to back, it needs to have a wining concept.

Jason used his film as an example, the time that he started writing his film twilight had become very popular, and so he decided to base his film around vampires, as this was a good selling point for audiences.

He said that the only thing distributers are interesting in is whether you movie will sell or not, so it has to be something that is popular among audiences and simple. He said the audience wants to be entertained and not have to think about what they are seeing. The audience wants something that they can easily process and relates to themselves.

Jason then went on to talk about script writing, he has wrote a lot of scripts including 24 scripts for a 24 episode T.V series so he has had a lot of experience in this field and gave us some advice on how to go about the process of writing a script.

The first piece of advice Jason gave was to write a script from start to finish without going back to correct it in the process, he said that this will waste time and will prevent you form finishing the script as you will keep wanting to go back and change things. He also advised not to show anyone until you have at least a second or third draft.

Once you have done this Jason advised that you leave it alone for 2 weeks, and not to read it in that time also, he never said why this was important to do but he said that if you could discipline yourself to do it the script will turn out better.

The next thing that Jason talked about which is one of the most important, money. “No one can make a movie without money,” said Jason.

He said that getting the money for his first film was a very arduous task and he had to beg and borrow to make his movie. An overall of £20,000 was invested into his first film, and he said that this was mostly to pay actors who received £100-£200 a day. He said that with such a small budget there were a lot of things that suffered and the overall look was one, but never the less he made it and the distributers liked it and it sold globally.

Jason said that before you approach investors that you must have a realistic estimate of the amount of money you will need to make your movie, and once you have that to take 20% of it and had it on top. He said that it was very important to add extra on as you will always overspend on a movie never underspend. Also you need to have a concrete plan to pitch to investors, explaining how you will achieve every aspect of the film.


 Working as a Freelance artist.

This lecture was presented by a woman named Alison Mclean, who in 2010 graduated from Glyndwr University with a BA(hons) Creative Lens Media.

It was really good to see a student who graduated the course that I am doing now coming back and talking about her career as a photographer. This was an insight into some of the things that I can achieve with my Degree.

Alison McLean is an experimental photographer & filmmaker at The Photo Foundry based in Mold, North Wales in the UK.

Her projects include “Beautiful Me” where post-production techniques such as airbrushing and body sculpting are questioned, and “The Passion Project” exploring the issues surrounding domestic violence.

Alison also works commercially for creatives, producing portraits and images for their websites, publications & exhibitions. She also runs workshops advising artists on how to photograph their own work.

Her work as a commercial photographer and videographer for the past number of years across North Wales includes clients and briefs from musicians, festivals, graphic designers, businesses and community projects for charities.

This lecture was useful as Alison provided us with a list of avenues in which we could use to extend our knowledge and provide us with an insight into what takes to become a Freelance photography.

Alison spoke highly of Red Eye, a company that I am already familiar worth due to attending a lecture by them last year.

Light box an event carried out by Red eye opened a lot of doors in Alison’s career and she emphasised the importance that they played in helping her to gain experience and the right networks.

Light box is a weeklong event and consists of extensive workshops held by top photographers in the region.

This is obviously a good start to becoming a freelance photographer as you get to gain knowledge and network with people who are within the industry.

Alison also claimed that joining your local camera club could also be a useful tool. She said that the Mold camera club has helped her gain a lot of useful knowledge and experience from a different variety of photographers who use traditional methods.  This is something that I would enjoy doing as becoming part of a collective of artists would inspire my photography and also give me a chance to be more experimental with my work.

Alison had an exhibition in the open eye gallery where she had a 15 minute slot to talk about her work.  She said that she was nervous but it was a rewarding experience. This is where I want to get to with my work and I think that taking a lot of Alison advice I could do it.

Alison was a very interesting character and it was obvious in the way that she spoke about photography that she was very passionate and this showed in the work the she showed us.

Alison has an inspiring insight into photography and lives








Ffresh:The Student Moving Image Festival of Wales 20-22February 2013

Glyndwr University holding the Ffresh festival was an amazing opportunity to receive In the third year of my Creative Media course, I found the whole experience to be very valuable and inspiring end to my journey at Glyndwr.

The first day of Ffresh was really exciting, and it was a very warm welcome to see my fellow classmates who had a stall in foyer.

I was very interested to see what they had all been involved with and really admired their dedication. I am aware that they are generating a lot more interest with the arts council and are now gaining funding. It was really good to see how one person’s vision of gaining experience has paid off so well not only for her but for other members of Creative Lens Media.


Sue Mgrane the founder on ‘The Wrexham film and Photography Collective’ has asked me to come aboard with them, but unfortunately due to the scheme of work I had already arranged for my negotiated study 2 I felt that I wouldn’t have the time and was rather disappointed to turn her down.

There was another stall at Ffresh held by James Howgego the marketing director of a company called ‘The Printers Inc’.


The Printers Inc is an online, large format, fine art print shop and software house with a difference.

“We are hell bent on helping artists & photographers everywhere to sell their artwork online by providing a range of stunning embeddable print on demand widgets & plugins for the web and social media.”

The guys on the stall were very useful and really enthusiastic about there company and helping artists to sell work. There purpose for being there was to make everyone aware about there company and to try entice new artists to come on board.

After speaking to them for a while about what they did I was very interesting in joining and did so when I got home. The website was really easy to navigate around, and was simple and easy to upload my photography. I uploading a couple of my images and attached them to my Facebook account via there website. I really liked how you could attach the print to various social networks and it redirects you back to the Printers Inc. website where you can purchase it.

I kept my images on there for a few weeks and in the second week one of my images was chosen as image of the week, which I was delighted by. The highlight of being image of the week is that your image is featured on the homepage.

I thought this was great and would lead to generating some interest in my work. I was wrong, after 3 weeks no one had asked for a print, and I didn’t blame them, the prices that they were asking for a print was ridiculous and that was with me gaining the least amount of profit available.

I looked at the views I received for my image of the week and I found it to be very low, which was surprising as it was on the homepage, this made me aware that the company wasn’t really gaining much attention and they relied on students to do all the leg work around promoting them and used our talents to gain money.

I came to the conclusion that I was much better off starting my own website to sell my prints from, that I would gain more profit this way and I wouldn’t be getting ripped off in the process.

Designing the Sound for ‘The Gospel of Us’

National Theatre Wales’s The Passion was one of the most ambitious productions ever staged in the UK. Supported by over 1,000 community volunteers and taking place over 3 days in star Michael Sheen’s home town of Port Talbot creating a film version of this huge live event was never going to be an easy task. The resulting film The Gospel of Us was directed by Dave McKean who worked with hundreds of hours of visual and audio footage. The arduous task of pulling together the dozens of sound files was given to experienced sound mixers Dai Shell and Eleanor Russell.


Although I am not particularly interested in the sound side of film making I realize that it is one of the most important aspects and needs a lot of consideration and it is better for me to have an understanding of the basics of sound. This is why I chose to attend this lecture, especially as I am doing a film for my neg 2 thought It would be useful to gain a few pointers on sound.

Eleanor Russell is based in South Wales Uk and is a Freelance sound editor/ designer for Drama, Feature Films, and Animations; she has 25 years experience in this field.

Eleanor Russell was approached by HTV after she earned a Fuji Film scholarship with a short film that she had done. Russell started there and slowly made her way over to Sound, she said that she felt that editing sound brought more of her creative side and this has led her to where she is today.

Dai Shell is a Dubbing Mixer for Film and T.V. Dai Shell has had a very successful career and has a long list of movies that he has been a sound mixer on such as his most recent Happy Hours.

This was a very interesting talk overall but I feel that I didn’t have that much knowledge on sound and was a bit lost when they went into the more technical aspects. The best bit of advice I gained from this lecture was the tips that they gave for sound, whether working on a short or a feature they said these things were the basics of getting the best out of sound.

Their first tip was to never settle for fixing things in postproduction. They emphasised that this was a common mistake and always made things more difficult and can cost time.

The second tip they gave was to make sure that all the equipment you are using is in working order before you go and shoot anything. They said that you can’t afford to have equipment problems when there is a timetable to be kept to.

The final tip they gave was to make sure that your locations are the best they can be in terms of noise pollution, Microphones are sensitive and can pick up a lot of background noise that can be either really tricky or impossible to get rid off. To prevent this from happening don’t film where there is a busy road or streams nearby, also to check the weather forecast regularly so determine whether it will be windy. Wind can cause a lot of problems with microphones and its best to avoid.

These tips are really useful to know and I will take them on board when it comes to future films, although I know that sound editing is not what I want to do in my future career this was never the less this was a useful talk and I can apply some of the tips to the film I’m producing for neg 2.

Bedroom Live


I attended the session in the t.v studio, Bedroom Live. This was a very intimate and exclusive event and I was thrilled to have the opportunity to be part of it

Bedroom live in an online music channel where acts are invited to play a short set to a select audience in an intimate setting which is normally a bedroom in South Wales, but exclusively for Ffresh they relocated to North Wales for one night only. They created a set to look like a bedroom in the t.v studio in the Centre for Creative industries building. There were limited seats for this event which made it all the more intimate.





The set up was really nicely lit and created a very warm atmosphere within the room, which complimented the atmosphere the acts created with their music.

As a fan of live acoustic music I thoroughly enjoyed this experience and felt privileged to be a part of the select few that attended. The two acts that performed ‘Golden Fable’ and  ‘Cowbois Rhos Botwnnog’ were amazing and would happily go and listen to them again.

It was really interesting to see how the filming was done for Bedroom live. There were three people on cameras’s to capture different angles. Watching the complete videos was interesting and you could see that they had a lot of skill in capturing the essence and atmosphere of the event.

I find that the collaboration between the filmmakers and different types of artists is a very rewarding partnership and the whole experience inspired me to explore different avenues of creating media.

I was really impressed by how professional the students were that are in charge of the online music channel, and admired that they have a lot of passion for what they do.

Tomato Master class

Tomato was founded in 1991 as a collective of artists, designers, musicians and writers. The group develops cross platform, multi-media projects; both commercially and research based.

Tomato engage in publishing, exhibitions, live performances, public speaking and hosting workshops as well as working with clients in the areas of advertising, architecture, fashion, public installations, music, television, film and graphic design.

Dylan Kendle a creative member of Tomato gave a talk about the company, what it is and what they do there.

Dylan is based in London and has worked in moving image and print for the last 20 years. Dylan described Tomato as different to other design companies in the way in which they work. Tomato rely more on collaboration within their design team.

They spend a lot of time getting to know each other and building relationships in the studio so that there are all comfortable and relaxed around one another.

There is no hierarchy of employment and everyone operates on the same level creating a more relaxed environment in which they can all express there creativity.

Dylan said that the company was really against the exploitation of junior designers and that if an internship if offered to you by them that all the work that you do would be paid for, which is really good to know.

Dylan originally joined tomato in 1993 and was there for two years, he then went on to do other stuff but has since returned and been working for them for the past 8 years. He emphasises how much the company functions by collaborating with one another and exploring and experimenting in the studio together throughout his talk.

He has a very close relationships with his colleagues, the basis of there company is to have a fun, relaxed and creative collective of talented people who are there because they love what they are doing and they are passionate.

Dylan said that the company has had a lot of commissions but they are not constant and that he has had to invest a lot of the money he has earned into the company to keep it running. He advised not to enter the industry for the money, and if you to break into to it, do everything like you mean it and do it regardless.

I was really inspired by Dylan talk, and have a lot of admiration for the company that he works for and how they respond the industry. Tomato seems like an amazing company to work for although Dylan made it clear that they weren’t really looking to expand on employees he said that they were looking to in the future though, so fingers crossed.

I find it fascinating that all the arts have come together in one place and express their talents together.

Dylan showed a lot of the work that he had done in creating typefaces for different companies; I found it very interesting to learn about the different process that he has used and particularly how it evolved his typefaces around poetry.

As a photographer this didn’t mean much to me and felt that this was more aimed at the graphic design students who were there and was more captured when he went on to show us a music video that he had done for Underworld. I was really intrigued by this as he used the time-lapse technique within it.

It wasn’t the norm of what you expected from a music video and the connection with the song wasn’t so apparent, but the artisic style was captivating and complimented the electronic sounds within the track.

I approached Dylan was the talk was over to ask him exactly how he did the time-lapse and explained that it was all shot in a studio with interval shooting. I am looking to do a time-lapse project soon with the use of plants and this was a great eye opener for what you can achieve.

Insert pictures of Dylan’s work

Overall I found that I learnt a lot of useful things in the Tomato Master class, Dylan was a shy but a passionate character and I think he reminded us that he was just the same as us and helped us and him to relax throughout is talk.

Tomato seems like very hard company to get involved with and maybe not one the best but it has a lot more to offer in terms of a more relaxed environment to express creativity.

Nik Powell (Chris Auty) Producers Master class

Unfortunately Nik Powell the co-founder of virgin records and creator of Palace Pictures was unable to make and Chris Auty stepped in.


Chris Auty started his career as a professional film journalist, running the film department of Time Out.

Chris has had a very exciting career in media and I found him to be a very interesting character.

In 1991 Chris was the managing Director of Jeremy Thomas’ Recorded Picture Company. Chris was the producer of many films for the company and became responsible for the companies own international sales company (Hanway).

In 1999 Chris became a founding member of the UK Film Council. He then went on to be the CEO of the Virgin-backed Film Consortium, a lottery franchise company.

Chris is currently head of the Producing department at the The National Film and Television school (NFTS), which offers a diploma in entrepreneurial producing covering the fields of television, film, theatre, music, publishing, games and online entertainment, and is taught by executives from each industry.

Chris’ producing / exec producing credits include: Stealing Beauty (Bernardo Bertolucci), My Summer of Love (Pavel Pawlikowski), Crash (David Cronenberg), Blood and Wine (Bob Rafelson), In this World (Michael Winterbottom) Country of my Skull (John Boorman), Bright Young Things (Stephen Fry), and The Proposition (John Hillcoat)

Chris told us that a Producer finances the film. He said that as he is very passionate about all aspects of the films that he is producing and gets involved in every aspect from the scripts to the actors. He said that being a producer is frustrating sometimes when the film is abruptly changed in post-production but this is part of the job.

Chris said that there is a lot ad reline in him when preparing to show the film for the first time and that it can be a sickening feeling when people walk out on your film but its a wonderful experience when when you capture people attention with your film.

He described a producer as being the ringmaster or mistress, its not the type of job where woman are not unable to enter and a lot of woman are becoming Producers in this day. He also said that it is a mentally challenging job as it can be very democratic but on the other hand it is a very rewarding and exciting career.

Chris explained to us that there are two types of Producer and each have a different vision of what a producers roll is in making a film. Some Producers view the films they are producing as theirs and it belongs to them, doesn’t go down so well and becomes awkward.

Chris told us that a man called Jeremy Thomas who he described as a legend taught him. Jeremy was the producer of the Last Emperor a film directed by Benardo Vitavil, which earned nearly $35 million and won 9 Oscars.

Chris said that one attraction of being a Producer is that when you get it right and your film is a success you can make a lot of money.

Chris started in the film industry as a critic and claimed that this wasn’t the best approach to break into the industry as people can form a negative opinion of you and can often be abusive.

 The Mill Master Class

 The Mill is a world-renowned and Oscar winning VFX Company recognised for creating seamless visual effects. From Snow White and the Huntsman to Les Misérables, Merlin to Doctor Who, or Call of Duty to the Old Spice adverts their work has been seen by millions of people across the world.

Last year we learned about The Mill when we visited them in London. It was a very useful experience and helped me to learn a lot about what they did there at The Mill. Unfortunately there was a mix up and they forgot that we were coming and hadn’t really arranged for us to do anything.

In spite of this they had someone give us a tour of the building and a brief discussion about what each department did.

Suraj Odedra currently working for the Mill came to talk about the work that the company has recently done for the new KIA advert. This was very insightful as we didn’t really get a chance to see what exactly they did, and how they went on to achieve their final outcomes.

There was a lot of information to take in with this lecture and Suraj really went into depth about the processes of the visual effects that were achieved in the KIA advert. I have not really developed an interest into vfx throughout my time in university and although I want to pursue film in the future my key strengths are in Photography and feel that I want to focus more on that side when starting out my career. I did find this lecture useful but I can’t really apply the knowledge I learnt to what I want to achieve in the future.

 New Welsh Talent

 Ryan Andrews a Director originally from Wales, was cast into the limelight with the release of his first feature Film, Elfie Hopkins a twisted tale of cannibalism, which was filmed in Ceredigion.

Ryan said this his success didn’t happen overnight and he’s had to work really hard to get to the stage he is at now and has been turned away a lot as well.

Ryan expressed that you need to be persistent and it’s not easy to get people on board with you so you have to work really hard at networking. Ryan started as a camera trainee on Daddy’s Girl in 2006, this is where he met and befriended Jamie Winston. And went on to producing Elfie Hopkins together.

Ryan does a lot of directing in the media such as movies, and music videos. Ryan showed us a music video he directed for a band called Charlie xcx. This was a very stylized video and read that it caused quite a controversy when it was realeased as the media thought that the use of guns used in it sent a bad message to youngsters.

Terror in 20 seconds!

Terror in 20 seconds! Is a competition that is run by Ffresh. The goal is to make the scariest short film ever! Filmmakers have to submit an idea for an original horror shot film and produce a 20 second clip that gives the audience a taster of what is to be expected from the short.

Five entry’s with the best ideas will be asked to pitch their short film ideas to a panel who are experts in this field. The one that they think has the best potential will win £500 towards making their film.

The panel includes Jason Davitt (Director and Producer of Witchward Productions Ltd.), Nia Edwards-Behi (Writer), and Gareth Baily (Director, Abertoir Horror Festival)





Ffresh Final Awards Show





This was a very exciting ceremony but rather upsetting that the festival had come to an end, I had a really good time and felt so inspired after seeing all the work that other university’s had done, although it was a shame that Glyndwr didn’t really stand out in this festival with only one entry across all the fields.

Nerveless it was a good thing to see, young people getting the respect and attention they deserved for all there hard work and dedication.

ARD 602- Negogiated Study 1

Negotiated studies

My first negotiated study will be split into two sections. The first section will be Photography and the second section will be Film.

I have chosen to do this because I want to continue using both fields throughout my study. I feel that this would be more beneficial to me, as I would like the opportunity to work in both these areas in the future.

Diversity within creative projects will help me to sell my self more efficiently to employers as I will be able to display a varied collection of talents showing that I am flexible and adaptable within the industry.


This first section of my negotiated study will focus completely on Photography.

Aim- to create a landscape/nature book that explores the wild in many variations

I will be producing a Photographic book that is based on Landscape and Nature.

This book represents a future a milestone in my career, and is being created with the purpose of selling in bookstores, gallery’s etc.

I have always been drawn to the wild and find in my everyday life that nature is my photographic inspiration. This has been a motivation for me and is the reason that I am where I am today and is the reason why I want to be a landscape/nature photographer.

To create this book I will produce a series of images that take you on a journey through the wilderness of the countryside. Using a variety of techniques and methods I will capture different aspects of nature ranging from the rugged shapes and forms of mountains, to shimmering rivers rushing through wind swept valleys.

There are two different areas that I will be travelling around in order to gather the images I need to create this book; this will be England and Wales.

Who is my target audience? Photographers have many different types of admires and it is difficult to predict what sort of people are going to like what when it comes to photography, but this genre of photography does entice a certain category of people. This type of book I find would be aesthetically appealing to nature lovers (naturalists).

My book would also be targeted at fine artists, as I will explore the formal elements that are crucial within art in my book, this type of photography could inspire or attract fine artists to look/buy at my book.

This leads me to my future. Where do I see myself in the next few years and how does my work reflect my career choices.

The future can hold many things for a photography and film student; there are so many different areas and paths that could be taken. Ideally I see myself continuing to proceed with photography, and landscape photography is the area that I am most interested in pursuing.

In the future I would like to be involved with National Geographic, it has always been my dream to travel the world, to explore and capture the spirit of my journeys and I’ve always been inspired and amazed by the work that is done my National Geographic.

When I leave university, I will be pursuing this as a career and know that my knowledge of film will give me advantage as National Geographic do a lot of documentary’s.

In my career I would also like to publish books of my work. I also aim to have my own gallery to display the images from my books and also sell prints and copies of the book, regarding whether that I have gathered myself a fan base throughout my career, this is something I would really like to do in the future.

How have I produced my Landscape/Nature book?

Over the past 8 months I have been gathering photographs from a variety of different locations and weather conditions. I have photographed from the season on summer through to winter.

I have walked a lot and seen a lot and this is want I want to reflect in my book, this is why I have given it the title ‘A Walk on the Wild side’.

The layout for this book will be created in in-design. I have collaborated with a 3rd year graphic design student, Joshua Jones who will be in charge of creating the design for the layout of the book.

I will work alongside him as he does this guiding him to where the images will go and manage the over all look.

My book has 48 pages; I’m not including a lot of information within the book, as its purpose is more visual than literal, although I have included 3 paragraphs that are laid out in three sections throughout the book.

These paragraphs are my insights into to the essence of what the imagery has captured and what encouraged my inspiration and motivation.


Front-cover (image wrap) this image was taken in LLangollen, North wales. A walk alongside the riverside on an autumn’s afternoon led to the woods, this is when this composition was inspired. Amongst the leaves nested the remains of a web abandoned by its creator. Gathering raindrops this web was the perfect photo opportunity.

I thought this image was more affective in black in white, and found that it encouraged the eye to concentrate on the detail within the image rather than being distracted by the colour.


Page 1 – Talacre Lighthouse, Talacre beach, Melidon, North Wales. To achieve this image I have used the technique HDR, I took three different exposures of the lighthouse and used Photomatix to merge them into a HDR image. I choose this image to be part of my book, as I really like the depth and detail within it.


Page 2-3 – Talacre Beach, Melidon North Wales. This images focusing on the beach and the clouds has found a place within my book. I wanted to capture the essence of many aspects of nature; this brought me to the beach. This image was also taken in HDR. The wind swept clouds reflect the breeze of the summer air, and the sun lit sand reveals the form and texture of this ever-shaping landscape.


Page 4-5 – Hope Mountain, Caergele, North Wales. The image on the right hand side was chosen to be in my book as I feel it runs with my theme. I also really like the composition of this image. The image on the left shows how varied the landscape is I have captured the sky, water, trees, grass and rocks, which gives the eye a lot to look.


Page 6-7 – Snowdonia National Park, North Wales. This image was taken in autumn, where this year we didn’t see much sun. This day turned overcast really quickly. Although the lighting in this image is not amazing, I feel that it captures the essence of autumn, a simple image but as you look closely the season is nicely represented. This is the reason I have chose this image for my book.


Pages 8-9 – Llyn Brening, Denbighshire, North Wales. I think that the use of HDR in this image emphasises the beauty within this image. My aim was to capture the reflections of the logs in the water. The HDR technique has made it possible for me to do this, but also keep the sky exposed which works really well. I really like the composition of this image and the use of line guides you through the frame.


Pages 10-11 – Lwnt, Denbigh, North Wales. Sludging through the mud as I explore with my camera around my neck, I come across this puddle, I was intrigued by the reflections in the puddle and the form and texture of he footprint captured my eye. I took 5 different exposures of this image, and converted it to HDR. It was then I realized why I was drawn to take it.


Pages 12-13 – Lwnt, Denbigh, North Wales

The sun has a dramatic impact in wildlife and life; at the right time it can also have a dramatic impact on a photograph. I captured the sun in these images to capture the essence of summer.

The image on the left offers the form of a rugged hill scape; the sun beaming down on the foreground adds contrast and leads your eye to the middle of the composition.

The image on the right shows an old derelict building in the middle of the field, the colour of the building interestingly camouflage and blends in nicely with the luscious summer grass. The sun was on the horizon and as it slowly retired and sat perfectly on top of the distant woodland I got my photograph.

These images are both HDR and feel that this technique has definitely enhanced the appeal of these images. This technique allowed me to display the foreground and the sky as it was when I took it. I find that this program is very useful when you are taking landscape photographs as it allows you to display the full dynamic range of the subject.


Pages 14-15 – Dorset

I selected this image to be in the book as I thought that the contrast in the clouds and the rainbow really depicted the dramatic weather that we see throughout the seasons.

This image was converted to HDR also I a felt that emphasises the contrast withing the clouds.


Pages 16-17– LLangollen River, Conway, North Wales

Rivers are truly one of the wildest elements; I’ve always been attracted to capturing the energy of flowing water. The left image taken looking up LLangollen river shows the variation in movement between to flowing river and the still water.

The image on the left is a close-up of huddled rocks on the riverbed. I chose this image as it displayed texture within the leaves and rocks and I liked how the autumn leaves added colour to the image.


Pages 18-19 – Clematis Flower, Summer

The image on the left is the Clematis flower at the beginning of the summer, as you can see it has not fully opened, the image on the right was taken in the middle of the summer and has fully bloomed, this flower offers a wide range of colour’s and textures if captured correctly.

I shot both these images in HDR. This was a rather complicated task and I have many failed attempts. The wind makes it difficult to take 3 images that are the identical, so if the subject is not still there will be blur within the converted photograph.


Pages 20-21 – Foxglove, Summer, Lawnt, Denbigh, North Wales

These images display the foxgloves basking in the summer sun; the richness of the detail and colour is a definite eye pleasure. The flowers are found all over the wild and are a very successful plant covering a vast amount of UK woodlands, and will be seen on any walk in the countryside.


Pages 22-23 – Germander Speedwell. Birch leaf

The image on the left capture the beginnings of a Veronica Chamaedrys – Germander Speedwell there are a number of types of Speedwell that can be found in most areas of the reserve. Even though this is the largest of the group it’s still a small flower but the bright flowers catch the eye easily enough. Flowers from mid-April – June.

An autumn leaf captured shows the silhouettes of the morning dew show through the leaf, the sun coming from behind allows the image to reflect through the leaf.


Pages 24-25 – Swans ducking for dinner Stour River, Dorset. Mandarin duck, LLangollen River.

The image on the left showing a Mandarin duck was captured on the LLangollen River, the only one of its kind that I had seen there. This bird displays beautiful colouring and markings, the patterns and textures of its feathers allow for an aesthetic photograph.

The image on the right shows two swans moving upstream, as they do they graceful search for food ducking their heads to the bottom of the river. The use of tilt-shift draws your eye to this process. I have added contrast and saturation to this image using software.


Pages 26-27 – Erdigg, Wrexham, North Wales

The snow is the your instant association with winter, these images capture the essence of winter using the HDR technique.


Pages 28-29 – Kimmerage, Dorset, England

This image achieved by reaching the top of a hill on looking the train line and farmland. This image shows the English countryside in black and white, and I find that it captures the essence of what this countryside had to offer.


Pages 30-31 – Hope Mountain, Caergele, North Wales

I thought this image was really successful as there was a nice balance of tones when converted too black and white. The sun shining through the clouds highlights the fields below and reveals the form of this interesting landscape.


Pages 32-33 – Snowdonia National park, Llangollen river


Pages 34-35 – Cow grazing, Denbigh, North wales. Tree, Erdigg, North Wales.

hopetree1 hopetree2

Pages 36-37 – Hope Mountain, Caergele, North Wales

This I feel was a very strong composition which is why It was one of my final images, there is a nice balance of contrast within the image achieved by taking the image in HDR.


Pages 38-39 – Bwlchwyn, North Wales.

This is the highest village in Wales and has many exciting walks to explore; this image displays the valley that can be seen from the top of the village, the sun, setting in sky the shines down the valley highlighting the autumn forest.

The sun supplies a nice lighting situation for this image, and the use of HDR allows you to see the sun as well as the forest and foreground.



Pages 40-41 – Erdigg, Wrexham, North Wales

This image taken in autumn shows a light rain shower reflecting the sun, I think that this photograph captures the spirit of the different weather that we encounter in the wild.pg42pg43

Pages 42-43 – Snowdonia national park, North Wales.

pg44kimmerage beach2

Pages 44-45 – Kimmerage Beach Dorset.

The sea smashes against the rocks on, these images capture the sea scape on a typical winters afternoon.



Pages 46-47 – Erdigg, Wrexham, North Wales

The snow softly falls on plant life on a cold January morning, capturing successful images in the snow had its difficulties and found the following website useful when it came to tips.


This website was extremely useful and helped me to achieve better snow images.


Page 48- Erdigg, winter

The playground for many dogs the Erdigg in Wrexham can offer a variety of nature; I felt this image was a finish to my book. The position of the dog in the frame encourages your imagination to animate the dog leaving the frame; this essentially finishes the ‘walk’ on the wild side by leading you off the page.

How will I put the book together?

My book will be a self-published book created by a company called Blurb. This company specializes in creating bookshop quality books with top-notch binding, gorgeous paper, and professional printing.

Cover »

Hardcover, Softcover, ImageWrap – and tons of cover layout options.

Paper »

High-quality FSC-certified papers available in matt, lustre or gloss finishes.

Printing »

Bookshop-quality, 4-colour printing for stellar image fidelity.

End sheets »

Standard and ProLine end sheets frame your book beautifully.

Binding »

Durable, professional binding built to last.

ProLine Pearl Photo

“Our ProLine Pearl Photo offers all the goodness of a professional-grade photographic paper: Superb opacity, great tonal range, a rich feel and the substantial weight you’d expect from the highest-end paper. Images print crisply and sharply with excellent colour saturation and deep blacks, making for great contrast and beautiful range.”

“Made for use in high-end photo books, this 190 gsm (140 lb) paper has a slightly glossier finish than our Premium Lustre Paper and is slightly heavier than our other papers. The Mohawk name for this paper is ProPhoto Lustre-Finish White.”

I choose this paper as I felt that it would enhance the professionalism of the book.


Here are some examples of the Books that Blurb do.

example books

My book will be Standard Landscape; here is an example of what this looks like;

stsnadard book

10×8 inches (25×20 cm)

Four-colour printing


I choose this company as it had very good feedback from Photographers and offered a lot of creative control, allowing the design and layout of the book to be done using InDesign.

Section 2: Film

In the second section of my negotiated study I will be focusing on Film. I have chosen to include film, as I want to gain more experience with motion pictures as this could have an impact on my future career. If I got an internship with national geographic I could also be involved with doing film, so it is good to have knowledge of this area and could highly benefit me. Having a diverse range of skills will help me to be more employable in the future.

Another career expectation of mine is to eventually become a director of photography. I think that the use of film and photography has helped me to develop a more creative eye for compositions within frames, and the more knowledge I gain the more I hope to achieve with my creativity.

What will I produce?

Aim: Produce two 3-4 minute long non-narrative videos that explore movement, colour, fluidity and sound. The visuals should create an entertaining and interactive accompaniment to the music.

Why have a chosen to do this?

I have chosen to produce these videos to display my skills in motion picture and my creativity as an artist. I feel that I need to gain more experience with motion picture, as it is an important element within the industry.

In the industry creativity and imagination are critical, you must be able to create something out of nothing. I will be producing these videos as if they were for a client within the industry, and they have a purpose for creation.

As the future is so distant and my career has not yet begun it is difficult for me to predict where I will be in the future. However I feel that there are many possibilities on the horizon for me, and would like the opportunity to explore creativity within both film and photography during my career.

I really enjoy composing music videos and could see myself doing this at some point within the future, this is why I have chosen to include motion picture within my negotiated study.

Film 1: Pull me down- Mikky Ekko music video

I have chosen to use this song alongside my first non-narrative video as I feel that it has a lot of emotion. I thought that the emotion in the song would compliment a variety of colour’s and abstract visuals. I think that the words would also coincide well with the movement of the visuals and help strengthen the imagery.

Where would a video like this be used within the industry?

The music industry is very highly linked with the film and photography world, from photo shoots to video shoots. Video is a key element for an artist, as a good video will help to sell a song.

This calls for a lot if creativity and for innovative ideas and concepts when it comes to producing eye catching and entertaining music videos.

Although there are a lot of artists out there who have extravagant dance videos, there is a selection of non-narrative music videos that have been produced within the industry. These videos are normally done if the music accompanied reflects emotion and sound encourages more artistic imagery.

These types of music videos encourage the audience to interpret their own emotion and energy within the video. They also encourage the audience to listen to the words of the song and listen to distinct sounds.

How have I created the visuals?

First of all to gather the footage I wanted for this song, I had to figure out what I wanted the video to look like. I had listened to the song a good few times to make sure that it was suitable for the type of video I wanted to produce. I found that the beat was perfect and the overall sound was just was I was looking for.

I wanted to incorporate colour, and movement within my video and I wanted to film the footage for this myself.

This is when I decided to experiment with food colouring and water. I placed water in a glass dish and had it positioned on two boxes so that I could put a candle underneath. I used a 10x macro filter on my camera lens so that I could get in as close as I could to the water. This filter created a shallow depth of field; I feel that this gave the footage the look that I wanted to achieve.

I wanted a shallow depth of field so that I could focus on important elements within the frame; also the depth of field makes it hard for the audience to work out what it is they are seeing. This type of mystery will help the audience to engage with the video and will be the initial hook that will entice viewers to watch.

I then began to film different types of sequences, experimenting with different colours. I used straws to drop the colouring into the water, which helped create ripples in the water. To mix the colours together and to create movement I blew air through the straw onto the edge of the dish the make the water move counter clockwise.

Once I had a sufficient amount of footage I imported it into Premier Pro, which is the editing software I have used to do this project.

I looked over the footage I had and then started to edit it to compliment the music using the audio wave to indicate when significant noises are.

I changed the speed/duration of my clips to show movement, and to generate images, which responded to the speed of the music. I have also reversed some of the clips as this worked well visually with the sounds within the song.

Once I had all the clips I needed in order I did some colour correction and expression. I applied shine to all my footage. I went through a number of processes to get the look of the final footage and a lot of experimentation helped my to understand properly how to get the best out of ‘shine’ (Trapcode plug-in)

Shine was a very useful tool when it came to this video has it helped me to achieve the vibrant colours that I needed. It also gave me more control over the colours and the brightness of the footage, which was very useful and had a dramatic effect on the overall look of the video.

 Film 2:  Living Water by A.Weber music video

Why have I chosen this song?

It took me a long time to find a song to compliment the type of video I wanted to create, but eventually I found this one and thought it would really complimented the visuals.

The sounds in the song were naturalistic and provide an association with water, hence the name ‘Living Water’

What are my aims for this video?

I hope to create a video that helps make the music more interactive, and has an artistic look.

How did I achieve my outcome?

To create this film I used the same process as with the first video, except I used olive oil as well as water and food colouring.

The olive oil created bubbles on top of the water, adding food colouring to the oil and water had a dramatic change to the appearance of the footage and was very different to my first video.

I placed the candles close to the bottom of the glass dish so that it would heat up the oil and liquid. This created smoke, and the oil to bubble, giving some interesting visuals.

To enhance the colours of the footage I also added shine to this footage, but as well as that I added star glow, which allowed me to add more brightness to the light provided by the candle. I think that this worked well as it complimented the sounds effects within the track.

Who is my target audience?

Abstract videos such as this are projected on walls within venues to create ambient atmospheres this was traditionally done in nightclubs.

I feel that this type of video could have a market for spas and yoga classes etc. The colours and movement of the water drops provide a tranquil atmosphere within the video.

The use of Starglow (Trapcode) and candles has also made the videos look overall very ambient, and the light compliments the music in a spiritualistic way.

This may enhance the relaxation methods taken in yoga and other mediation, this may well a selling point for this video.

The music really has a naturalistic sound to it and influences calmness; I specifically chose this song for this reason.

As this video compliments the music, it could help to make the artists music more interactive for its fan base, and may also attract people to relate more the music.

Negotiated study 1:


Overall I feel that my negotiated study was successful, I’m really happy with my final products, but do feel there is still a lot of room for improvement for the skills needed to be successful in the Photography/Film industry.

I feel that being a photographer is an everyday learning curve and I find that I learn something new about it everyday. Over the past 3 years I have developed a wider knowledge of my subject and feel that I have improved dramatically and my skills are developing continuously throughout my studies.

 The Landscape/Nature book

 ‘A Walk on the Wild Side’

 I was really happy with ‘A Walk on the Wild side’ overall, and feel that I achieved a working Landscape/nature book that could potentially sell on shelves. The layout of the book designed by Josh-Arnold Jones really helped to bring the book together. I felt that this collaboration helped me to produce a more professional and creative looking final product. The pages flowed nicely from one page to the next and there is a good use of white space within the pages.

I do feel that given more time that the quality of this book would have been a lot better. A longer period of time would have given me more opportunity to gather better images and achieve more successful edits. I think that over a years time would be the best amount of time to collect the images, this would also enable me to capture all of the seasons in action.

The use of the HDR technique within my book may be a bit much for more traditional photographers, but I am trying to appeal to the more modern eye with my photography so this doesn’t really matter in this case.

I feel that I have used this technique wisely and have developed enough of an understanding of how it works and I feel that my images have dramatically improved over the past 8 months. Although there is still a lot of room for improvement as not all my HDR images are strong, and some can be too dramatic.

The more that I experiment with different techniques and approaches to achieving successful Landscape/Nature photography the more I advance my knowledge of this subject.

Landscape photography isn’t always easy and you really have to be persistent to get good shots, I feel that my book has shown that I have a lot of passion as a photographer, as this has been my overall drive for this project and my choice of career.

Passion is important to employers and its important to display this as well as creativeness when trying to get a job. I feel that I have done this with this book, and I am pleased with my efforts.

 The Music videos

 I really enjoyed creating the music videos, and feel that making these inspired me to be more creative with motion picture and editing. I used Adobe Premier, which allowed me to use the Trap code plug-in. I had never used this plug-in in this application before only after affects. This helped me to get a better understanding of how the plug-in works.

I feel that making these videos has improved my editing skills, and my knowledge on Adobe Premier Pro. This knowledge of editing software will help my employability appeal, as I won’t need basic training in editing software’s.

Although I spent a lot of time experimenting with the techniques till I achieved my outcome, I feel I could still improve on this and feel that this is only the beginning of the look that I can achieve with these effects.

I found it really difficult to make my footage flow from one clip to the next, I found that the preset video transitions weren’t smooth enough so I controlled the opacity of the video manually using key points. This method worked a lot better and the flow of the footage was a lot smoother. I feel that the more control I had of the video the more I could express my creativity.

Overall I feel that theses videos were successful and they both answered the brief. Although I used the same style of filming for both these videos both videos had there own unique look and both showed my progression in Adobe Premier Pro.

I feel that the visuals really compliment the sounds within the songs and when the visuals react in time to the music it helps makes the viewing experience exciting.

ARD504 Creative Futures 2- Industrial Visit to London

Framestore is the largest visual effects and computer animation studio in Europe, with more than 20 years of experience in digital film and video technology. Employing over 600 staff, the company works London’s Soho district, New York and Iceland.

Framestores teams have built up a formidable reputation across every imaginable digital discipline, from creatures to environments, from fur to feathers, from particles to characters. 2008 was a remarkable year for Framestore, with the company winning both the BAFTA and the Academy Award for Visual Effects in recognition of its creation of the polar bears and their environments in The Golden Compass. At the beginning of 2009 the company was nominated for the same awards for the work completed on The Dark Knight. In 2009 Framestore was the only UK facility awarded shots on James Cameron’s Avatar, undoubtedly the most eagerly anticipated movie event of 2009, the film went on to win the 2010 Academy Award for Visual Effects.

Framestore work archive

The Framestore is a very admiral post-production company, I feel that I have learnt a lot. They took us into a screening room where we were shown the show reel of the work they have done on Sherlock Holmes. This was amazing work and you could see how much work and creativity had gone into producing it.

Once we had viewed the showreel, we were took through some of the work they had done on it, showing breakdowns of three main sequences, one being a setting and the other being a train sequence. I found it very interesting to see shot like this form, and the complexity of how they achieved the final sequence.

The Framestore advised that if you were to apply for a job you would need to hand in a C.V and showreel, they are currently not offering any work experience. They advised not to get caught up with scripts, they look for potential short and effective studies, i.e C.G.I just to show that you understand the process, also reference how you got from a to b (provide a breakdown of different stages) and have fun with the creative aspect.

The Framestore said that you should explore with techniques such as day for night shooting and colour correction, practise trying to achieve different looks, giving your work a certain look is important to create your own individuality. Make sure all your footage is shot well and is manipulated to give a good first impression.

The Framestore offer summer internships for 8 weeks, this work is paid, but it is also highly competitive so you must have a very high quality showreel if you are to get chosen.

The closet thing that they have to work experience is a revamping runner scheme, this will consist of tasks and projects that assessed after one year of development and if you pass you will be offered a full time job in the area you have been working to.

Overall i feel that I learnt a lot from The Framestore although I feel rather overwhelmed by the work that they were showing and feel that I will have to work a lot harder at getting my head around the software programs that the company uses if I were to apply for a job.

Here is a showreel that has been put together by an employee of The Framestore

Framestore Website

ARD504 Creative Futures 2- Industrial Visit to London

Molinare is a Film and Broadcast Post Production Facility in the heart of Soho, London and is one of the most respected names in the industry with nearly 40 years of experience. We provide state of the art Digital Intermediate, Visual Effects, Sound, Restoration, 2D-3D Conversion, Animation, Library & Data Management services, International Servicing and Post Production Project Management.

Molinare Showreel

Visiting Molinare was a very valuable experience, and I consider this to be one of the most informative postproduction I have visited. Unlike the other companies we were taken on a tour of both their buildings, we were also able to photograph the rooms if there was no work on their computer screens, for confidentially and copyright reasons.

Tom Rodgers who showed us round was really useful in informing us of the type of job placements at Molinare, like the other companies the only way you to find yourself in this industry is to become a runner, Tom said that these jobs would come along quite frequently, as they are keen to hire younger people into the company.

To apply you will need a strong C.V and a show reel would be useful, but not as important as it is to the other companies.

Tom Rodgers elaborated to great lengths that a runner job is not easy and if you want to get promoted you must take your position seriously; you must be hardworking enthusiastic and passionate. He also stressed that, as their company is open 24 hours a day, 365 days of the year that you must be prepared to work long hours and holidays if required.

Although Tom outlined some bad aspects of the runner job, he explained that there are a lot of great opportunities, which arise from the job, such as travelling to different countries to drop of films etc. Also if you are a runner you must take initiative and use your time off to come in to train on software and to head your head around the software’s that you will need to use.

I found the Molinare building to be a tranquil environment, with really good facilities. Tom said that a lot of renovations have been done recently to give clients a more satisfactory experience, as they would get at a hotel.

Although Molinare is a Film and T.V Company Tom said that about 70% of its business is through television.

I found that I learnt a little into the business but would say that I learnt more about how to get a job and the jobs that are available, I think that if I were to really learn from these companies it would be through doing a runner job.

I am really pleased to have had the opportunity to visit companies like this one as they are stepping stones to eventually gaining a placement in this industry, I feel like I have more of an advantage now I know what exactly these companies are looking. I had a good time at Molinare, the tour guide was really nice and I really admired how he said that their company is really keen on recruiting young filmmakers and so on as he feels that they are the future.